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Research library
The studies behind what we do.
Independent research on websites, local SEO, AI search and reviews. Every stat on our site comes from one of these.
Websites
- The Need for Mobile Speed Google · 2016
- Milliseconds Make Millions Deloitte for Google · 2020
- Attention Web Designers: You Have 50 Milliseconds to Make a Good First Impression Lindgaard et al., Behaviour & IT · 2006
- How Do People Evaluate a Web Site’s Credibility? Fogg et al., Stanford · 2002
- Mobile Page Load Time Benchmarks Think with Google · 2017
- Small Business Websites in 2025 Clutch · 2025
Local SEO
- Local Search Conversion Statistics Think with Google
- How to Improve Your Local Ranking on Google Google Business Profile Help
- “Where to Buy” + “Near Me” Mobile Search Growth Think with Google
- 10 Years of Digital Marketing Insights Think with Google
- Google Maps Passes 2 Billion Monthly Users 9to5Google · 2024
AEO & AI search
- AI Features and Your Website Google Search Central
- Succeeding in Google’s AI Experiences on Search Google Search Central · 2025
- New Front Door to the Internet: Winning in the Age of AI Search McKinsey · 2025
- Google Users Are Less Likely to Click When an AI Summary Appears Pew Research Center · 2025
- Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing Bain & Company · 2025
- How Generative Engine Optimization (GEO) Rewrites the Rules of Search a16z · 2025
- GEO: Generative Engine Optimization Princeton et al., KDD · 2024
- Generative AI Traffic to Retail Sites Up 4,700% Adobe Digital Insights · 2025
- Search Engine Volume Will Drop 25% by 2026 Gartner · 2024
Reviews & Google Business Profile
- How Online Reviews Influence Sales Northwestern Spiegel Research Center · 2017
- Reviews, Reputation, and Revenue: The Case of Yelp.com Harvard Business School · 2011
- Crowd-Sourced Online Reviews Help Fill Restaurant Seats UC Berkeley · 2012
- Online Reputation Management: The Impact of Management Responses Proserpio & Zervas, Marketing Science · 2018
- Online Reviews Pew Research Center · 2016
- Complete Your Business Profile on Google Google Business Profile Help
- FTC Final Rule Banning Fake Reviews and Testimonials FTC · 2024