Real estate agents
Real estate solutions that get you found first.
Buyers and sellers research agents online and increasingly ask AI for recommendations. Build a reputation that shows up everywhere they look.
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The challenge
Great work doesn’t always get found.
- 01
Portals own your leads
Listing sites sell your own name back to you.
- 02
Reputation is personal
Clients choose the agent, not the brokerage.
- 03
Long gaps between deals
Past clients forget to refer you.
How Reputo helps
Everything a real estate agents business needs to win online.
A real estate agents website that books more clients.
Fast, mobile-first pages for selling, buying and valuations, with click-to-call and consultation forms. Built, hosted and kept up to date for you.
- Service and area pages
- Mobile-first and fast
- Consultation requests to your phone
Four products. One team.
See pricing-
Websites
A personal brand site with neighborhoods, listings and a valuation request form.
Optional one-time build -
Local SEO
Rank for the neighborhoods and searches that bring in listings.
Included in every plan -
AEO
Get named when buyers and sellers ask AI which agent to call.
Momentum and Command -
Reviews
Ask every client at closing, while the keys are still in their hand.
Included in every plan
Customer stories
Owners who stopped chasing and started choosing.
A stronger online presence starts with one conversation.
See what Reputo could do for your business.
FAQ
Real estate agents questions, answered.
Can a real estate agent have a Google Business Profile separate from the brokerage?
Yes. Google’s guidelines name real estate agents as individual practitioners, who can have their own profile if they’re public-facing and can be contacted directly during their listed hours. Your brokerage can keep its own separate profile.
What name should an agent use on their Google Business Profile?
Use your real name only. Google’s guidelines don’t allow keywords like a city or “best realtor” in the business name, and doing so can get the profile suspended. Many states also require advertising to include your brokerage’s name, so add it to your website and profile details as your state requires.
Does an agent need to show an address on Google?
Only if you meet clients at a staffed office during your listed hours. Agents who work from home or meet clients at properties should set up a service-area profile, hide the address and list the areas they serve. Virtual offices and mailboxes aren’t allowed as addresses.
How can an agent rank for neighborhood searches?
Build a page for each neighborhood or town you specialize in, with original insight such as what it’s like to live there, typical home styles, schools and recent market context. Pages that only repeat listing feeds are hard to rank because the same listings appear on many other sites.
When should a real estate agent ask for a review?
Right after closing, when the experience is fresh. Send a direct link by text or email, ask every client in the same way, and never offer gifts or credits in exchange for a review.
Does my Google Business Profile stay with me if I change brokerages?
An individual practitioner profile in your own name can stay with you, as long as you’re the primary owner. Make sure the profile is owned by your own Google account rather than your brokerage’s, then update your brokerage details when you move.