Professional services
Professional services solutions your clients trust.
Clients choose professionals they trust. Show up when they search, look credible when they land and let reviews make the case.
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The challenge
Great work doesn’t always get found.
- 01
Credibility is everything
Clients judge you before the first consultation.
- 02
Referrals plateau
Word of mouth only reaches so far.
- 03
Hard to show value online
Generic sites don’t explain what makes you different.
How Reputo helps
Everything a professional services business needs to win online.
A professional services website that books more clients.
Fast, mobile-first pages for tax, legal and advisory, with click-to-call and consultation forms. Built, hosted and kept up to date for you.
- Service and area pages
- Mobile-first and fast
- Consultation requests to your phone
Four products. One team.
See pricing-
Websites
A polished, credible site with clear services and a consultation booking form.
Optional one-time build -
Local SEO
Rank for your specialties, not just your profession.
Included in every plan -
AEO
Be the firm AI recommends when someone asks who to trust.
Momentum and Command -
Reviews
Request reviews after each engagement. You approve every reply.
Included in every plan
Customer stories
Owners who stopped chasing and started choosing.
A stronger online presence starts with one conversation.
See what Reputo could do for your business.
FAQ
Professional services questions, answered.
Can lawyers and accountants ask clients for reviews?
Generally yes. Google and the FTC allow businesses to ask genuine clients for honest reviews without incentives. Lawyers have extra rules: ABA Model Rule 7.2(b) restricts giving anything of value for a recommendation, and state bar rules vary, so check your jurisdiction before starting a review program.
Can a professional reply to a negative review with details of the client’s matter?
No. ABA Formal Opinion 496 concludes lawyers generally may not reveal information about a representation when responding to an online review, and accountants and financial advisors have similar confidentiality duties. Reply briefly, professionally and without specifics, and offer to discuss privately.
Do client testimonials on a law firm website need a disclaimer?
Often, yes. ABA Model Rule 7.1 prohibits communications likely to create unjustified expectations about results, and several states, including Florida and New York, require specific disclaimers on testimonials. Check your state bar’s rules, especially for testimonials that mention outcomes.
Should each professional at a firm have their own Google Business Profile?
They can. Google treats lawyers, accountants and financial planners as individual practitioners who may have their own profile alongside the firm’s. Google may filter similar profiles at the same address, so the firm profile usually remains the main way to appear in local results.
How can a professional services firm rank for its specialties?
Create a dedicated page for each practice area or specialty, such as estate planning, small business tax or bankruptcy, explaining who it’s for, how the process works and common questions. Specific pages rank better and give AI tools clear answers to quote.
Do AI assistants recommend lawyers and accountants?
Yes. People increasingly ask AI tools who to hire for specific needs. AI draws on your website, Google profile, reviews and other mentions, so clear specialties, credentials, consistent business details and steady reviews make your firm easier to recommend.