Contractor solutions that win bigger, better jobs.

Homeowners usually shortlist contractors from Google, then compare reviews, photos of past projects, licensing and insurance details, and how quickly each contractor responds. For larger projects they research more carefully, so a portfolio of real work and detailed reviews matter more than ads.

In many states, yes. Several state licensing boards require contractors to include their license number in advertising, and many treat websites as advertising. Check your state contractor board’s rules, and display the number in your site footer or contact page either way, since it builds trust.

Local Services Ads are Google’s pay-per-lead ads that appear at the top of local searches with a “Google Verified” badge. You pay when a customer calls or messages, not per click. They can add leads quickly, but they stop when you stop paying, so most contractors pair them with SEO and reviews that keep working.

They can fill gaps, but leads are often shared with several contractors competing for the same job, and you don’t own the customer relationship. Leads from your own website and Google profile come to you alone and get cheaper over time as your rankings and reviews grow.

Yes, with the customer’s permission. Use photos of your own real projects and testimonials from real customers in their own words. The FTC’s rule on consumer reviews, in effect since October 2024, bans fake or misleading testimonials, including ones that misrepresent the reviewer’s experience.

Ask at the final walkthrough or right after the project is complete, while the customer is happy with the finished result. Send a direct link by text or email so it takes less than a minute, and ask every customer, not just the ones you expect to be pleased.